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Advertising and Promotion An Integrated Marketing Communications Perspective 7th Edition By George E Belch

by George E Belch | Michael A. Belch | Keyoor Purani (Author) , McGraw Hill Education (India) Private Limited (Publisher)
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Descriptions
This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).
Specifications
ISBN-13 9780070144965
ISBN-10 0070144965
Cover Type Paperback
Language English
No. Of Pages 1075
Author George E Belch | Michael A. Belch | Keyoor Purani
Publisher McGraw Hill Education (India) Private Limited
Country INDIA

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