Product Specifications
Descriptions
This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).
Specifications
ISBN-13
9780070144965
ISBN-10
0070144965
Cover Type
Paperback
Language
English
No. Of Pages
1075
Author
George E Belch | Michael A. Belch | Keyoor Purani
Publisher
McGraw Hill Education (India) Private Limited
Country
INDIA