location_on My Location Pitam Pura, New Delhi

Advertising Management Concepts and Cases By Manendra Mohan

by Manendra Mohan (Author) , Tata McGraw - Hill Publishing Company Limited (Publisher)
In Stock
573 675
16% OFF. You Save 102

Delivered within 3-5 working days.

Product Specifications

Descriptions
This is a comprehensive book presenting an integrated approach to concepts and cases in advertising. The book examines every aspect of advertising and sales promotion - an area of marketing, which is becoming increasingly important in a firm`S total promotion mix.
The book takes a close look at the economic and social implications of advertising planning, budgeting, effectiveness, industrial and institutional advertising and the future of advertising in India and other developing nations. An important feature of the book is the inclusion of outstanding cases, such as the Cancer Check Case, L & T Fuse Switch Advertising Case, and the Amul Extension Services Case. The book would be very useful for postgraduate students of management and for students doing their diploma in advertising and marketing. Advertising professionals would also find this book a valuable reference source
Specifications
ISBN-10 0074517805
Cover Type Paperback
Language English
No. Of Pages 418
Author Manendra Mohan
Publisher Tata McGraw - Hill Publishing Company Limited
Country INDIA

More books by Manendra Mohan

More books by Tata McGraw - Hill Publishing Company Limited

Ratings & Reviews

No Reviews Found!!

Shopping Cart