Concept Building Approach to Digital Marketing by Neeru Kapoor

This text has been written with the intention of providing our readers with the knowledge of the basic concepts of digital marketing in a simplified manner. Use of diagrams has been made to present facts in an illustrative manner. Various examples from the corporate world have been incorporated to relate theory to practice. Important definitions and terms are highlighted in boxes throughout the text. Each chapter starts with learning outcomes, which after studying the chapter, students should be able to accomplish. The chapter ends with a summary of its contents, which serves as a quick review of important topics that are covered in the chapter. Questions are given at the end of each chapter to give readers an opportunity to test their understanding of the material and to apply it. These questions can also serve as a basis for class discussions and assignments