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Consumer Behavior Building Marketing Strategy 11th Edition By Del I Hawkins

by Del. I. Hawkins | David L Mothersbaugh | Amit Mookerjee (Author) , McGraw Hill Education (India) Private Limited (Publisher)
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Descriptions
This text is designed to provide usable managerial understanding of consumer behaviour. It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy.
Specifications
ISBN-13 9780070682160
ISBN-10 007068216X
Cover Type Paperback
Language English
No. Of Pages 866
Author Del. I. Hawkins | David L Mothersbaugh | Amit Mookerjee
Publisher McGraw Hill Education (India) Private Limited
Country India

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