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Management Information Systems Sixteenth Edition By Kenneth C Laudon

by Kenneth C. Laudon & Jane P. Laudon (Author) , Pearson Education (Publisher)
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Descriptions
This edition features new and updated opening, closing and interactive case studies. The text, figures, tables and cases have been updated with elaborate research. Updated coverage of artificial intelligence (AI) with a focus on “deep learning”, natural language systems, computer vision systems and robotics. Expanded coverage of social business and e-commerce content describing how social tools, mobile technology and location-based services are changing the landscape of marketing and advertising. Some of the new case studies added to this edition collaboration for improved services at eClerx, NTT datacenter, RFID enabled weighbridge automation, managing the supply chain to deliver at McDonald's and Tomato scripting success with e-commerce etc.
Specifications
ISBN-13 9789389552447
Cover Type Paperback
Language English
No. Of Pages 712
Author Kenneth C. Laudon & Jane P. Laudon
Publisher Pearson Education
Country India

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