Product Specifications
Descriptions
This edition features new and updated opening, closing and interactive case studies. The text, figures, tables and cases have been updated with elaborate research. Updated coverage of artificial intelligence (AI) with a focus on “deep learning”, natural language systems, computer vision systems and robotics. Expanded coverage of social business and e-commerce content describing how social tools, mobile technology and location-based services are changing the landscape of marketing and advertising. Some of the new case studies added to this edition collaboration for improved services at eClerx, NTT datacenter, RFID enabled weighbridge automation, managing the supply chain to deliver at McDonald's and Tomato scripting success with e-commerce etc.
Specifications
ISBN-13
9789389552447
Cover Type
Paperback
Language
English
No. Of Pages
712
Author
Kenneth C. Laudon & Jane P. Laudon
Publisher
Pearson Education
Country
India