Product Specifications
Descriptions
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Specifications
ISBN-13
9788131717431
ISBN-10
8131717431
Cover Type
Paperback
Language
English
No. Of Pages
624
Author
Anne T. Couglan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary, R.C. Natarajan
Publisher
Pearson
Country
India