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Marketing Channels 7th Edition By Anne T Couglan@

by Anne T. Couglan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary, R.C. Natarajan (Author) , Pearson (Publisher)
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Product Specifications

Descriptions
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Specifications
ISBN-13 9788131717431
ISBN-10 8131717431
Cover Type Paperback
Language English
No. Of Pages 624
Author Anne T. Couglan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary, R.C. Natarajan
Publisher Pearson
Country India

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