Product Specifications
Descriptions
Sales Management is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
Specifications
ISBN-13
9788131511169
ISBN-10
8131511169
Cover Type
Paperback
Language
english
No. Of Pages
404
Author
Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, Barry J. Babin
Publisher
Cengage Learning
Country
india