Product Specifications
Descriptions
The fourteenth edition of Strategic Management continues to emphasize on planning f or domestic and global competition that is integral to strategic decision-making. This revised edition is specially designed to accommodate the needs of strategic management students worldwide. The unique pedagogy reflects strategic analysis and innovation at different organizational levels. Real business situations from around the world, in both large and small entrepreneurial companies, are evident in the form of 25 globally engaged cases, 57 Global Strategy in Action (NEW), 35 Strategy in Action (NEW) modules.
Salient Features:
Globalization as a central theme
Focus on business ethics and corporate social responsibility
Special sections covering regulations in India such as Consumer Protection Act, Environment Protection Act, etc.
Innovation and entrepreneurship frameworks to guide strategic decisions that accelerate.
Salient Features:
Globalization as a central theme
Focus on business ethics and corporate social responsibility
Special sections covering regulations in India such as Consumer Protection Act, Environment Protection Act, etc.
Innovation and entrepreneurship frameworks to guide strategic decisions that accelerate.
Specifications
ISBN-13
9789353162931
ISBN-10
9353162931
Cover Type
Paperback
Language
English
No. Of Pages
798
Author
John A. Pearce II , Richard B. Robinson, Amita Mital
Publisher
McGraw Hill Education (India) Private Limited
Country
INDIA