Art of Advertising By Arun Mahapatra

The present book has been designed as a referral which seeks to inform readers of not just the various facets which comprise the art of advertising, but guide them on the essentials of thriving in the advertising industry in a work environment characterized by intense competition and struggle. The agenda of the book is to enable readers to gain an insight into how the world of advertising figures in the logistics of business expansion, and incorporates case-studies and examples which would enable them to understand the techniques and rule of advertising as they are constantly being re-defined. It is hoped the incisive and comprehensive content of the books serves the readers well. About The Author: Arun Mahapatra, an eminent management scholar, has more than twenty years of experience in the field of management. Born in Ahmedabad in 1962, Dr. Mahapatra is a management consultant specialising in marketing and organisation management. Now based in Lucknow, with clients in almost all parts of the world, he is associated with many famous management institutes. He also delivers lecturers on management topics to undergraduate and graduate level students. He also conducts seminars, short-term training programmes, online courses for management professionals and students. He is the author of two textbooks and numerous articles on allied areas of management.