Art of Entrepreneurship By A K Banerjee

About the Book: Art of Entrepreneurship Entrepreneurship is usually understood with reference to an individual business .Entrepreneurship has rightly been identified with the individual, as the success of enterprise depends upon imagination, vision, innovativeness and risk-taking .the production is possible due to the cooperation of the various factors of productions, popularly known as land, labour, capital , market , management and the course entrepreneurship. Entrepreneurship is a risk taking factor , which is responsible for the end result in the form of profit or loss .Entrepreneurial motivation is one of the most important factors which accelerates the pace of economic development by bringing the people to undertake risk-bearing activities .In many of the developing countires a lot of attention is being paid to the development of entrepreneurship because it is not the proprietary quality of any caste and community.