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Brand Management By YLR Moorthi@

by Y.L.R. Moorthi (Author) , Vikas Publishing House (Publisher)
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Product Specifications

Descriptions
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.
Specifications
ISBN-13 8125914277
Cover Type Paperback
Language English
No. Of Pages 171
Author Y.L.R. Moorthi
Publisher Vikas Publishing House
Country India

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