Product Specifications
Descriptions
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.
Specifications
ISBN-13
8125914277
Cover Type
Paperback
Language
English
No. Of Pages
171
Author
Y.L.R. Moorthi
Publisher
Vikas Publishing House
Country
India