Business Entrepreneurship and Management (For Delhi University) By V S P Rao

About the Book: Business, Entrepreneurship and Management: For Delhi University Business, Entrepreneurship and Management is primarily meant to serve as a basic reading material for students pursuing the four-year degree programme introduced by the University of Delhi. The book tries to understand the entrepreneurial brain and what makes it different. It has explored and distilled vast amount of information?from books, articles, research papers, online resources and case studies?into a concise form. The divide between theory and practice has been bridged by presenting textual matter with appropriate doses of research evidence, as well as practical examples. Key Features Innovative presentation, with real-life examples and practical insights Contemporary and research-based text Covers time-tested principles and basic concepts, as well as emerging ideas, evolving theories, latest techniques and fast-changing procedures and practices Covers the global scenario and includes Indian cases as well Contents: Concept of Entrepreneurship Entrepreneurial Mindset and Decision Making Creativity and Innovation Social and Commercial Entrepreneurship Concept and Types of Business Role of E-commerce and M-commerce Technological Innovations: Economic Viability and Ethical Issues Generation and Utilization of Resources The Concept of Market Exploring and Segmenting the Market Concept and Functions of Management Culture of Management, Managing Technology and Innovation Managing Finances and Human Resources Appendices About the Author: V S P Rao Dr V S P Rao teaches at Sri Venkateswara College, University of Delhi. A former Director, MIM, Lucknow, Dr Rao is a recipient of two gold medals and national scholarships for academic excellence. He is an award-winning author, educationist and consultant. He has authored/co-authored 25 books and has a number of articles and research papers to his credit in the areas of Management, Organizational Behaviour, and Human Resource Management.