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Global Marketing Management 7 Edition By Keegan

by Keegan , Bhargava (Author) , Pearson (Publisher)
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Descriptions
Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.
Specifications
ISBN-13 9788131730911
ISBN-10 8131730911
Cover Type Paperback
Language English
No. Of Pages 670
Author Keegan , Bhargava
Publisher Pearson
Country India

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