Product Specifications
Descriptions
Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.
Specifications
ISBN-13
9788131730911
ISBN-10
8131730911
Cover Type
Paperback
Language
English
No. Of Pages
670
Author
Keegan , Bhargava
Publisher
Pearson
Country
India