Managerial Economics By H L Ahuja (For MBA Students) 9th Edition (2023)

Widely acknowledged, this popular and detailed text is a comprehensive treatise on Managerial Economics - both micro and macro-economic aspects. This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics. It explains the economic environment and the impact on managerial decisions regarding price & output determination in different market structures followed by an account of the behaviour of individuals under conditions of uncertainty.,
Recent data of Balance of Payments
Up-to-date explanation of the changes in GDS and GDCF and valued added method to measure national income in India by CSO
Contemporary discussion on the role of Government borrowing for financing economic development and the concept of fiscal deficit, Part-I: Managerial Economics: Nature, Scope and Optimisation Techniques
The Nature and Scope of Managerial Economics
Basic Model of the Firm and Role of Profits
Optimisation: Concepts and Techniques
Marginal and Incremental Analysis Part-II: Demand Analysis and Theory of Consumer\'s Choice
Demand and Demand Function
Elasticity of Demand
Consumer\'s Behaviour: Cardinal Utility Analysis
Indifference Curve Analysis of Demand
Revealed Preference Theory of Demand
Demand Estimation
Demand Forecasting Part-III: Theory of Production and Cost Analysis
The Theory of Production: Returns to a Variable Factor
Production Function with Two Variable Inputs
Optimum Input Combination
Cost Analysis
Break-Even Analysis (Cost-Volume Profit Analysis)
Linear Programming
Supply and its Elasticity Part-IV: Pricing and Output Decisions in Various Market Structures
Market Structures and Price and Output Determination Under Perfect Competition
Pricing and Output Decisions under Monopoly
Pricing and Output Decisions under Monopolistic Competition
Price and Output Determination under Oligopoly
Non-Price Competition: Advertising Expenditure
Government Policies Towards Monopoly and Competition Part-V: Pricing Practices and Strategies, Managerial and Behavioural Models of The Firm
Cost-Plus (or Mark-up) Pricing
Price Discrimination
Pricing of Multiple Products
Transfer Pricing
Pricing in Non-Profit Enterprises, Ramsey Pricing and Peak-Load Pricing
Sales Maximisation Model of Oligopoly Firm
Managerial Theories of the Firm: Marris and Williamson\'s Models
Behavioural Model of the Firm (Satisficing Theory of the Firm)
Theory of Games and Strategic Behaviour Part-VI: Capital Budgeting and Decision Making Under Risk and Uncertainty
Capital Budgeting: Long-term Investment Analysis
Cost of Capital
Decision Making Under Risk and Uncertainty
Decision Making Under Risk and Uncertainty (Continued) Part-VII: Macroeconomics for Management
Macroeconomics: Issues and Concepts
Macroeconomic Aggregates: Aggregate Consumption, Gross Domestic Saving and Capital Formation
National Income Aggregates (GDP & GNP) and their Measurement
Determination of National Income: Keynes\'s Two Sector Basic Model
Determination of National Income with Government and Foreign Trade: Three Sector and Four Sector Models
Consumption and Investment Demand
Money Supply, Money Demand and Money Market Equilibrium
The IS-LM Curve Model (Synthesis of Monetary and Real Factors)
Aggregate Demand and Aggregate Supply: Flexible Price Model
International Economic Linkages and Mundell-Fleming Model
Inflation: Nature and Causes
Analysis of Business Cycles
Economic Stabilisation: Fiscal Policy
Economic Stabilisation: Monetary Policy
Monetary Policy and Economic Growth with Special Reference to India
Role of Fiscal Policy in Economic Development: Taxation
Role of Fiscal Policy: Government Borrowing for Financing Development