Product Specifications
Descriptions
Grewal/Levy’s Marketing is designed for today’s social, mobile and digital student population with an emphasis on how firms analyze, create, deliver, communicate and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage topics like social media and ethics integrated throughout a robust suite of instructor resources and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.
Specifications
ISBN-13
9789353163402
ISBN-10
9353163402
Cover Type
Paperback
Language
English
No. Of Pages
736
Author
Grewal, Levy
Publisher
McGraw Hill Education (India) Private Limited
Country
India