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Marketing Research (An Applied Orientattion ) 6th Edition By Naresh K Malhotra

by Naresh K. Malhotra, Satyabhushan Dash (Author) , Pearson (Publisher)
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Descriptions
Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing informati
Specifications
ISBN-13 9788131731819
ISBN-10 8131731819
Cover Type Paperback
Language English
No. Of Pages 950
Author Naresh K. Malhotra, Satyabhushan Dash
Publisher Pearson
Country India

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