Product Specifications
Descriptions
Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing informati
Specifications
ISBN-13
9788131731819
ISBN-10
8131731819
Cover Type
Paperback
Language
English
No. Of Pages
950
Author
Naresh K. Malhotra, Satyabhushan Dash
Publisher
Pearson
Country
India