Product Specifications
Descriptions
A comprehensive textbook tailored to meet the needs of MBA students studying retail management in India. Detailed analysis of marketing management, market segmentation as well as product and brand management strategies is included in the text. The text is fully supported by numerous examples and charts and diagrams.
Specifications
ISBN-13
9780195669862
ISBN-10
0195669862
Cover Type
Paperback
Language
English
No. Of Pages
708
Author
Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava
Publisher
Oxford University Press
Country
India