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Retail Management By Chetan Bajaj

by Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava (Author) , Oxford University Press (Publisher)
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Descriptions
A comprehensive textbook tailored to meet the needs of MBA students studying retail management in India. Detailed analysis of marketing management, market segmentation as well as product and brand management strategies is included in the text. The text is fully supported by numerous examples and charts and diagrams.
Specifications
ISBN-13 9780195669862
ISBN-10 0195669862
Cover Type Paperback
Language English
No. Of Pages 708
Author Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava
Publisher Oxford University Press
Country India

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