Services Marketing Concepts Strategies and Cases 5th edition by K Douglas Hoffman

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson\'s services marketing: Concepts, strategies and cases, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade and other services. Cutting-edge data addresses current issues, such as sustainability, technology and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid and traditional classes that want to take advantage of technology.