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Strategic Brand Management 3rd Edition By Kevin Lane Keller

by Kevin Lane Keller (Author) , Pearson (Publisher)
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Product Specifications

Descriptions
Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Specifications
ISBN-13 9788131719770
ISBN-10 8131719770
Cover Type Paperback
Language English
No. Of Pages 720
Author Kevin Lane Keller
Publisher Pearson
Country India

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