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Taxmann Business Communication By K K Sinha 5th Edition (2023)

by Dr. K.K. Sinha , Dr. Ruchi Sehgal Mohindra (Author) , Taxmann Publications Private Limited (Publisher)
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Descriptions
This book is a comprehensive guide for managerial students to enhance their understanding of business communication.

The Present Publication is the 5th Edition, authored by Dr K.K. Sinha and Dr Ruchi Sehgal Mohindra, with the following noteworthy features:
  • [Lucid Presentation] to help understand the concepts of business communication with snippets along the way
  • [\'Real-life Situation Based\' Examples and Case-studies] to enable discussion and comprehension of the respective topic
  • [Comprehensive Coverage with Leading Cases/Examples] to facilitate a better understanding
  • [Learning Objectives] have been included for each chapter
  • [Application-based Questions] are also included for further understanding of the topic
  • [Discussion on Post-pandemic Effects on Business Communication] have also been discussed
  • [Key Points & Review Questions] have been included at the end of each chapter

The detailed contents of this book are as follows:
  • Nature of Communication
    o Communication – Its Overview
    o Barriers & Guidelines of Communication
    o Effective Reading
    o Listening
    o Non-verbal Communication
  • Use of Languages
    o English for Effective Business Communication
    o English Spelling
  • Business Writing
    o Verbal Communication – Written
    o Essentials of Effective Correspondence
    o E-Mail Writing
    o Written Communication for Employment
    o Other Business Writing
  • Oral Communication
    o Oral Communication – Presentation, Group Discussion & Interview
  • Intercultural Business Communication
    o Conflict and Negotiation
    o Business Communication Across Cultures (Culture & Communication)
  • Business Communication & Technology
    o Technology of Business Communication
  • Effective Writing
    o Essay Writing
Specifications
ISBN-13 9789356227064
ISBN-10 9356227064
Cover Type Paperback
Language English
No. Of Pages 444
Author Dr. K.K. Sinha , Dr. Ruchi Sehgal Mohindra
Publisher Taxmann Publications Private Limited
Country India

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